UAE minister says ‘100 Million Meals’ to reach those most in need


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Dubai: The ‘100 Million Meals’ campaign, launched by the UAE on Sunday, can create the momentum needed to tackle hunger and malnutrition in the developing world, the Minister of Cabinet Affairs said.

Mohammad Al Gergawi, who is also Secretary-General of the Mohammad Bin Rashid Al Maktoum Global Initiatives (MBRGI), said this year’s Ramadan campaign, the largest food drive in the region, reflects the UAE’s commitment to growing its efforts to support global humanitarian causes and to strengthen its status as an active contributor on the global sphere.

Mohammad Al Gergawi

Al Gergawi said: “The launch of this campaign can create the momentum that the international community needs to tackle the pervading and devastating issue of hunger and malnutrition in the developing world. By galvanising a collective solidarity around efforts to end hunger, 100 Million Meals campaign can provide tangible support to those most in need, at a time of greatest need.”

The UAE’s regional and international humanitarian projects continue to impact millions of lives across the world. Al Gergawi added: “The UAE has a long history of standing with people from all walks of life in the most difficult times. This year’s campaign takes our commitment to humanitarian causes further than ever before, as we aim to provide food for more than 100 million people in low-income areas across 20 countries.”

The ‘100 Million Meals’ campaign aims to provide food parcels for disadvantaged individuals and families across 20 countries in the Middle East, Asia, and Africa during Ramadan, which Al Gergawi encouraged people from inside and outside the UAE to support. He said the campaign is an open invitation to all – from the business community to philanthropists, and the government and private sector – to support people in need during Ramadan.

Starting from Dh1

People and organisations inside and outside the UAE can donate the cost of basic foodstuffs starting from Dh1 – the equivalent cost of ingredients needed to prepare a meal in the lowest-income communities in beneficiary countries including Uganda, Lebanon, Egypt, Sudan, Angola, Jordan and Pakistan.

Donation channels
Donations to the ‘100 Million Meals’ campaign can be made in four easy ways: on the campaign’s website; by calling the campaign call centre on the toll-free number 8004999; by making a transfer to the designated bank account for the campaign through Dubai Islamic Bank (AE080240001520977815201.); by sending “meal” in English by SMS on specified UAE numbers for the Du or Etisalat networks listed on the website.

The ‘100 Million Meals’ campaign is organised by MBRGI, in collaboration with the World Food Programme, Mohammad Bin Rashid Al Maktoum Humanitarian and Charity Establishment (MBRCH), regional network of food banks, and specialised humanitarian and charity institutions in beneficiary countries to ensure widespread distribution of food parcels to underserved homes and villages.

Empowering the vulnerable

Ibrahim Boumelha

Ibrahim Boumelha, the Dubai Ruler’s Adviser for Humanitarian and Cultural Affairs and Vice-Chairman of the Board of Trustees of the MBRCH, said the ‘100 Million Meals’ campaign reflects the UAE’s deeply-rooted humanitarian principles, laid by the founders since the country’s inception. “Donations to the largest food campaign of its kind in the region will provide food to lower-income communities in the 20 beneficiary countries, creating a sense of a safety network during the holy month of Ramadan. The greatest gift we can give to humanity is safety and solidarity – a message that they are not alone,” he added.

Boumelha called on the UAE citizens and residents to donate, regardless of how little the amount is. “Every dirham counts and every dirham makes a difference to someone in need in countries just hours away from us. This region-wide campaign enables us to come together to make a difference in as many lives as possible.”

Dewa joins campaign

Saeed Mohammed Al Tayer

The Dubai Electricity and Water Authority (Dewa) on Monday donated Dh10 million to the ‘100 Million Meals’ campaign. Thanks to a benevolent leadership and carried forward by a generous people, we can assist those most in need, support the deprived and stand by the vulnerable during the holy month of Ramadan. Contributing to the campaign is an honour and a testament to the humanitarian efforts the UAE prides itself on,” said Saeed Mohammed Al Tayer, Managing Director and CEO of Dewa.


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