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Yas Island launches staycation campaign inspired by the Bee Gees classic

Yas Island Abu Dhabi is drawing visitors with a brand-new marketing campaign, Stayin On Yas, inspired by the hit Bee Gees classic. The campaign features three holidaymakers channelling the Bee Gees on a staycation like no other, as they experience the wide range of activities on Yas Island in style – from record-breaking theme parks, racing, climbing and flying to world-class shopping, dining, golfing and luxury hotels, all packed into one 25-square-kilometre destination.

Image Credit: Supplied

Styled in the format of music video, Stayin’ On Yas encourages holidaymakers to break like they mean it. Set against a backdrop of the island’s attractions including world-class theme parks such as Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, and Warner Bros. World Abu Dhabi; shopping havens like Yas Mall; Yas Links Abu Dhabi golf course; and record-breaking adventure hub CLYMB Abu Dhabi, the campaign redefines what it means to be on a staycation.

Image Credit: Supplied

“We hope this campaign inspires people to look forward with hope and positivity to a time when carefree holidays, staycations and vacations are a reality and people can truly staycation like they mean it,” says Liam Findlay, General Manager of Experience Hub, Yas Island.

Image Credit: Supplied

“Highlighting the best of Yas Island, the Stayin’ On Yas campaign showcases the destination’s award-winning theme parks, record-breaking attractions, outstanding motor sports and golf venues and world-class hospitality.

Image Credit: Supplied

“It spotlights Yas Island as a destination like nowhere else where visitors can experience bucket list attractions and tick off their holiday goals.”

Image Credit: Supplied

The 70s inspired ode to fun celebrates the rejuvenating power of staycations and reminds audiences of how important it is to take a break, while providing a message of positivity and hope as well as a snapshot of holidays past, present and future.

Image Credit: Supplied

Released to complement summer holiday packages, the campaign brings fun-starved holidaymakers a glimpse of blue skies, sunshine, wave machines and theme parks and other iconic holiday experiences, with a range of safety and wellness guidelines firmly in place right here in the UAE.

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